a Business Planning Strategy for the fellow overwhelmed, anxious, exhausted creatives out there.
If you ever feel like there are just not enough hours in the day, we see you.
If you ever feel like your body lets you or your business down, we see you.
If you ever feel like your mental health can’t come first, we see you.
If you ever feel like you wish this didn’t have to be so hard, we see you.
If you ever feel like you are alone in the entrepreneurial world, we see you.
If you ever feel like you just aren’t made for this, we see you.
For fellow creative humans who are trying their best to run a functional business in today’s world, but also have to contend with things like chronic illness, mental illness, burnout, fatigue, disability, neurodivergence, or just general exhaustion from the demands of our capitalistic society. Who feel bogged down by constant cycles of anxiety and overwhelm.
We are right there with you. We believe you deserve to be seen, honored, and supported in the online business space exactly as you are right now - not the perfectionistic, capitalistic version you might be told is the “correct” version of you.
Which is why you might be experiencing a seemingly never-ending cycle of…
Sustainability and wellness are not often prioritized from the beginning stages of building a business because that isn’t what is most profitable in our current systems. And traditional business development programs are focused on scaling without often disclosing the amount of time, money, resources, and privilege that goes into their process.
That same speed in scaling isn’t available to everyone. Traditional business leaders and programs often make it feel like it must be your fault for not seeing that same success in the same time frame as them.
WELCOME TO...
Daily email support for strategy + gentle action in building and maintaining your business—exactly as you are.
It’s about planting strong roots (the foundations) and honoring the resets (the rest, the recalibrations, the seasons of change). You deserve both.
In 2021, we began running a 5 month course called Creative Differences. Our original cohort started Aug 2021. This course was our signature curriculum for fellow business owners who cannot & will not try to play the games of the hustle + grind + scale-as-fast-as-you-can online business space.
We've had the absolute honor of serving over 50 entrepreneurs over 6 cohorts from 2021 - 2024.
And now we're making a change.
A structured course with monthly calls made sense and was the vibe in 2021.
Now???
We are too tired. And we know you are too.
We are ready for something even gentler & more realistic for business development + community.
So we retired our monthly meeting format & opened our signature daily email membership.
Especially as we have continued to run our own businesses, it's just so apparent how much it is NOT a one-and-done thing when it comes to figuring out what works for you.
And honestly? The pressure to show up live—even once a month—was too much for some of our people. The guilt of missing a call. The energy drain of being "on." The scheduling conflicts.
When you live with chronic illness, mental illness, disability, neurodivergence, and are trying to survive capitalism, some days you can't even open your laptop. Some weeks, checking your email is the only business task you can manage.
That's not you doing something "wrong," or your business not being "good enough."
That is simply being human.
We believe that business, at its core, always comes back to two pathways:
rooting deeper
or
beginning again.
Every season of entrepreneurship invites one or both. Sometimes you’re called to return to your roots—the values, vision, and mission that ground you. Other times, you need to reset—to clear, pivot, and start fresh with new insight and awareness.
And in a world that demands perfectionism, hyper-productivity, and conformity – it takes practice and healing and time to relearn what your roots even are and how to reset in ways that make sense to your brain and body.
Returning to your roots means coming home to what truly matters in your business.
It’s revisiting your “why,” reconnecting to your mission, and tending to the systems that keep you grounded and nourished.
It’s asking:
What parts of my business feel deeply aligned and sustainable?
Where do I need to strengthen my foundation so I can grow with ease?
Your roots are what hold you steady through every season.
Resetting means allowing yourself to evolve.
It’s the pause before a pivot, the moment you choose to start over or shift directions with compassion for who you’ve become.
It’s trusting that the lessons learned along the way are preparing you for what’s next.
A reset isn’t a failure—it’s an act of renewal.
It’s saying, “I know more now, and I’m ready to do it differently.”
Roots + Resets was created to honor both of these seasons in business—
the grounding and the growing, the stillness and the change.
Inside your inbox, you'll find support for both:
We’ve been working with low energy entrepreneurs since 2021 and from the countless conversations and classes we’ve had, we have built our own signature framework of methods - the reminders and strategies we found ourselves repeating over and over. One of our people would come to us with a problem or source of anxiety or feeling overwhelmed – we responded with one or more of these specific methods.
And since establishing our signature methods, we observed that the work we do falls into one of two categories - going back to your roots or doing a reset.
So for any topic that entrepreneurship, creativity, working, being a human in this exhausting world throws at us, we have a way to respond. We have answers. We have soft places to land.
Use one of our Get-Rooted methods:
Validate current capacity.
Establish your season.
Affirm authentic creative process.
Reconnect with your values.
Use one of our Reset - Yourself methods:
Notice, simplify, nourish transitions.
Practice experimenting (release all or nothing thinking).
Set realistic goals.
Take restful breaks.
As we tackle every new topic related to being a low energy entrepreneur through your daily emails, we come back to these methods to help you check in with your roots and practice your resets.
You'll receive five emails every weekday, each one designed to support you exactly where you are:
The container is open and ready for you whenever you are ready to join!
Once you join, you'll immediately begin receiving your weekday emails. You can:
All emails are yours to keep forever. Your inbox becomes your personal library of low-energy entrepreneurship support.
There are no calls to schedule, no sessions to attend, no community you have to show up for. Just you, your inbox, and daily support that honors your capacity.
No live calls. No performance. No pressure.
Just steady, gentle support—five days a week—right where you already are.
While you technically can join and cancel at any time-- meaning you can join for one month only-- we ask and invite you to join us for a season. It takes time for things to happen and we find that things have time to take root after 3-4 months. Sometimes you stay somewhere for a season or for multiple seasons. All is welcome here and there are no hard feelings if you decide that you can't stay for a season.
You don't have to! There is absolutely no expectation that you read every email the day it arrives. Some weeks you might read all five. Some weeks you might read none. Some emails you'll save for later. Some you'll delete. This is designed to work WITH your capacity, not demand more of it. Your subscription gives you access to ongoing support—how you use it is entirely up to you.
Inside the membership there is not going to be any opportunity for true 1:1 support through email.
However, you will have access to discounted sessions with Kendall or Meg if you want more personalized guidance.
Great question! The membership gives you structured, sequential support delivered directly to your inbox. Instead of scrolling and hoping to find what you need, you receive intentional guidance five days a week that builds on our signature framework. You're not trying to piece together strategy from random posts—you're receiving a comprehensive approach to low-energy entrepreneurship, broken down into daily, digestible pieces.
We both strive to hold space and offer strategy that is human-first, trauma-informed, and inclusive of an individual’s lived experience and social identities. Both have completed a trauma-informed space holding curriculum, are actively engaged in anti-racism study and work, and are both deconstructing capitalistic standards and values. We want to make it clear that we do not guarantee an automatic safe space for you – we recognize that you are the judge of what feels safe and expansive for you. Our intention is to allow you to access your internal safety as best you can in our current social climate through ample consent, choice, and clarity in our time together. We will remain in our scope of practice when engaging with you and our work, and will refer out to qualified individuals for more aligned support when necessary. By joining our space, you acknowledge that we are not medical professionals, a mental health service, or a replacement for medical advice or mental health support.
For me, low energy entrepreneurship is about offering validation, space, and compassion to other creatives who just feel so overwhelmed by everything, anxious about being seen and messing up, and exhausted from trying to be a functioning human in this society.
For me, low energy entrepreneurship is all about meeting you where you are. Rejecting the standards that have been set by the online business world that require you to bypass your own needs and reality. Realities that are often so complex and difficult to navigate without running a business added on top.
We really value cultivating a space where people who think like us feel welcome. That the people who come to work with us, want to work with us! We definitely aren’t for everyone, but we each bring a unique perspective and skillset to the table.
Join us inside Roots & Resets—a place where you and your business can flourish, anchored in your reality, your capacities, your rhythms.